Omiyage packaging
These mockups are pitch designs to excite influencers with new ramen flavors and create an interactive experience to bring in the joy of a traditional ramen stand and the beautiful packaging design of Japan. In addition to the mockups I created several graphical explorations to find possible patterns for print and add thematic visual interest to the packaging.
Opening and Closures
Focusing on how the end-user would open and reveal the product lead us to these one-of-a-kind packages.
Color and Graphics
Bright colors and bold iconography to invite the recipient to open and interact with the product in a cohesive experience. Strong iconography and placement helps to pull the viewer’s eye to details.
Internal Layout
The experience of the consumer as they open the box is as important as the materials themselves.
I diagrammed options and insert layouts to better understand the experience and how we wanted
to reveal the different items to the collector who had purchased the box.